Word Speak


Part 1

Learning the mentality of a good copywriter

Copywriting is important because words play the biggest role in determining the success of anything.

No one cares about you, they only care about themselves.

When writing copy, don’t write about us, write about them. Make the copy about their story, their problems, their fears. At first, always write about them.

Write fun, wacky and casual.

As soon as people pick up a keyboard, they seem to enter boring mode. We were taught we were supposed to write formally. Communication is about transferring information from one brain to another. Throw out boring formal speak and do whatever it takes.

Pretend you’re talking to a friend

Imagine you’re talking to a friend, with a sports jacket on. Just write casually to one person.


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